We talk about coffee a lot online. In 2022, well over 300k people talk about the drink every week on Twitter and Reddit. That number looks to be growing too. There’s been a steady uptick in coffee chat since mid-2019 and there are no signs of it stopping. For April of this year, coffee mentions were up 15% compared to 2021.
This is good news for the world’s coffee shops and suppliers. Based on our data, the online coffee conversation really gets going towards the end of August as we move into fall. If interest holds until then, it’s looking to be a bumper year for cafes. We can’t even imagine what the queues will look like come Pumpkin Spice Latte Day.
The next question is when we drink coffee. We decided to take a look at the United States, United Kingdom, and Australia to see how they compare. When it comes to the hour of the day, coffee talk is at its highest between the hours of 10am and 12pm across all three countries. But when it comes to days of the week, there are some differences.