A new world of work
The way many people work has drastically changed since the pandemic began. The rise of remote working has upended the traditional office set up, with companies still figuring out how to keep up with employee preferences.
There’s been lots of debate about working from home versus returning to the office. But as this battle goes on, a third way is increasingly gaining attention: hybrid working.
To dig into this topic we’ve teamed up with the workplace platform Robin and got our hands on their data on desk and office usage. This means we can see exactly what hybrid working looks like in reality.
What is hybrid working?
For the uninitiated, let’s start with the basics.
Hybrid working is essentially about giving employees flexibility and choice in where and how they work. Instead of working from home or in the office every day, they might come in just on Tuesdays and Wednesdays. Or maybe they set their schedule each week depending on what works for them.
This is similar to the concept of flexible working, although there’s a difference. While the terms do get used interchangeably, generally flexible working refers to the kinds of hours a person works, while hybrid working is about location. Of course in reality these two often overlap.
To get an idea of the interest in these two concepts, we used Brandwatch Consumer Research to find mentions of both “flexible working” and “hybrid working”. Here’s how that data looks over time.