Business professionals are far more negative about their hotel experiences, unless they’re talking about breakfast. For the general public the biggest negative share for one of the aspects we studied was only 23%, whereas for our business types it was 53%. A thought and a prayer for all the hoteliers when a business conference comes to town.
This suggests that either business professionals have a higher standard, or they’re more likely to post about their negative experiences. Either way this means business travellers carry an extra PR risk if they feel a hotel hasn’t lived up to their standards.
At least they’re happy about breakfast though. Or maybe it’s just too early for them to Tweet about it.
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