By a huge margin, the face holding back tears emoji comes out on top. Offering a clear way to express tearful joy, such as at a very cute cat or a heroic deed, clearly this resonates with a lot of people online. We may even see it break into the overall top 20 before long.
This brings us back to the decline of the crying and pleading face emoji. The crying emoji has often been used as a tearful joy reaction, while the pleading face bears a strong resemblance to the face holding back tears one. It makes sense that this new emoji will be cracking the popularity of the older two.
In second place, and a personal favorite of mine, is the melting face emoji. According to Emojipedia, it’s used to express embarrassment and shame, but, more importantly, extreme heat. With extreme heat waves becoming more common, sadly we may see the popularity of this emoji rise. At least it’s a good design.
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The Brandwatch Bulletin team