The pharma conversation is the most negative of the lot, with just 15% of mentions being joyful. It also tops the list for sadness and fear. With many using their weekends to relax and put the stresses of everyday life out of their mind, it makes sense they don’t want to spend their free time posting about such a negative and serious topic.
There are some data points here that won’t come as a surprise. Telecoms and consumer tech are way ahead of the other industries when it comes to anger. From long call waiting times to expensive gadgets breaking down, we don’t blame people for wanting to vent.
On a more positive note, retail, fashion, and entertainment come out on top for joyful mentions by a wide margin. If you’re ever considering getting into social media management, these are the industries to aim for.
For a ton more data and analysis like the above, plus five extra industries, be sure to read our State of Social report. You won’t regret it.
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The Brandwatch Bulletin team