The greatest mafia movie never made
Goncharov, despite not being real, has a plot, characters, themes, soundtrack, posters, production backstory, and everything else that comes with a real film.
All of this has been created collectively and spontaneously, with no direction or person leading the way, en masse by Tumblr users (although other sites are beginning to contribute). The concept is being referred to as “unreality”.
With 200k users getting involved, this collective near-hallucination isn’t exactly niche, with many contributing to the lore, creating fanart, and generally posting as though the film exists. For this dedication, we’re writing Goncharov in honourary italics, out of respect. Capiche?
Below you can see just how quickly the ‘film’ has attracted attention.