The classic “fingers crossed” is a go-to and is discussed most positively of the superstitions we analyzed. In fact, it accounted for 80% of total mentions among the above categories. This and “knock on wood” have become common turns of phrase as a quick pick-me-up for good luck. They’re embedded in our language, so much that many might even forget the superstitious origins of these phrases.
Crossing your fingers dates back to Pagan times in Western Europe. It was thought that crossing your index finger with someone else’s would “concentrate the forces of good spirits.”
As we seldom see horseshoes nailed above the door these days (at least in our experience), that might explain why crossing your fingers developed into a reliable good luck charm for the masses.
Use today to your advantage
It turns out that our own superstitions and unconscious actions impact our luck more than we realize – especially today. Whether you commute by foot rather than drive to reduce the risk of an accident, or cross your fingers when taking a chance, you might be making yourself slightly luckier without realizing it.
Regardless of how you approach Friday 13th, we’d still advise taking the long way around a ladder – for safety reasons.
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The Brandwatch Bulletin team