Looking at Twitter authors talking about Barbie over the last decade, it’s not a jaw dropping surprise that the bulk of Barbie mentions used to come from women. This was a doll originally created and marketed toward girls, after all. But over the years, we see the gender gap dwindling.
While in 2013, 72% of Twitter authors talking about Barbie were women and only 28% were men. But in 2023, it’s 55% women and 45% men.
What makes female and male authors alike talk about Barbie online in 2023? It’s all about the Barbie movie.
“Two tickets to Barbie, please.”
Even with gliding from one career to the next, there’s one Barbie Mattel never pulled off: Live-Action-Movie Barbie. Until now, that is.
We imagine most readers will be aware of Greta Gerwig’s highly anticipated “Barbie” film starring Margot Robbie and Ryan Gosling, which was announced in 2019 (just when those two graphs above really started inching closer).
In the last two months, over 990k people mentioned Barbie online, an increase of 58% compared to the two months prior. And according to BuzzSumo, nearly 66k articles were published about Barbie in the past 12 months, making her the talk of the town.
Exactly 10 days ago, a new movie trailer was released, and it immediately went viral on Twitter.