The two top spots are separated by a whisker, but friends and happiness often go hand-in-hand (unless you’re one of the 68k people who said they wanted to be alone). The whole dataset is very positive, with people wanting to be loved, to be held, or to be called. Considering what we’ve all been through, this seems natural.
Whatever it is, we hope people get what they want. Although to those who want to be cats and dogs, science isn’t quite there yet.
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The Brandwatch React team