The “climate crisis” began to permeate public consciousness back in 2019, and while that attention does seem to be returning, we have a long way to go before we reach the levels of interest attained before 2020.
Although the world has changed in many ways since 2019, we’re still faced with many of the same environmental challenges. Attention may decline, but climate change remains.
To explore how perceptions among specific groups are changing, take a look at Brandwatch’s case study with the Potential Energy Coalition.
You’ll learn how the nonprofit is monitoring social conversation around climate change to improve their Science Moms campaign and motivate more people to support immediate government action.”
Now to finish things off, here’s a rundown of the most popular blogs on marketing this month.