Internet lag starts taking its toll
In 2019 there were 4.39 billion internet users – half of the world’s population – with 3.48 billion of us using social media. With many of us working from home, and trying to entertain ourselves indoors, it’s meant a big surge for internet service providers, and it looks like they could be struggling.
Although streaming sites and mobile companies have taken action to lower bandwidth usage, people are taking to social media to vent about their internet connection.
From January 1 – March 25, there were 112.6k English-language mention of terms related to broadband speed , with the majority of those mentions falling after March 9. Conversation peaked on March 13, with 18k mentions about internet connections in relation to coronavirus – the same day Donald Trump declared a state of emergency.
And, unsurprisingly, 69% of English-language mentions were angry their connection couldn’t cope. These complaints will surely soar now India’s lock-down has commenced, if their service providers are unable to take on the demand.
So what can internet companies do to help consumers?
Communicating with customers about outages, or issues, and getting support when it’s needed will help keep customers satisfied.