Was it just a phase?
Lockdowns, quarantines, and associated measures meant that nearly all aspects of life changed for millions around the world. With many stuck inside, often with more time on their hands, new behaviors began to emerge. We observed people doing Zoom pub quizzes, taking up niche hobbies, and cooking in new ways.
Now that a few months have passed since the WHO declared the pandemic, and measures (in some places) have been lifted, we wanted to revisit some of those trends. Were they just lockdown phases, or have they led to more long-term change? As you’ll read in this bulletin, it all depends on the trend.
From early on, we’ve reported on the rise in consumer interest in houseplants and gardening generally. But will people stick by their new indoor and outdoor gardens?
Looking at Google Trends data, we analyzed three key search phrases: “Buy plants online”, “wilting plant”, and “dying plant”, all of which have hit five-year-highs in the last few months.