While they don’t track 100% survey-to-survey, for a lot of the time anxiety levels were falling, social distancing was declining too. This suggests that as we worried less, we were less likely to keep up anti-virus precautions.
This is backed up by our latest survey. Anxiety levels jumped up, and so did mask usage by a massive 10%. Social distancing also saw a third consecutive 1% week-on-week increase.
This tells us that worries about second waves and new lockdowns could be key to preventing them in the first place. The data shows positive signs of people taking Covid-19 more seriously. Having said that, if the situation improves, people could relax and start leaving the masks at home.
This sums up the massive obstacle governments and health agencies have faced from day one: how to keep people proactive in fighting Covid-19. They need to find the right messaging that convinces people to remain vigilant and cautious in the good and the bad times. It’s no easy task, but one that needs a solution if we want to hold on to our successes.
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Brandwatch Response Team