The beginning of your Consumer Intelligence maturity journey
Serve your customers better by advancing your consumer intelligence.
The Consumer Intelligence Maturity Model
We’ve developed a framework which is designed to help your brand assess your current level of consumer intelligence maturity, and how to optimize your consumer intelligence strategy moving forward.
We leveraged internal expertise and frameworks which help companies who thrive with consumer intelligence to continue to innovate. We've also observed how standard use cases based on data monitoring can develop into a strategy that incorporates consumer intelligence into almost every major business decision.
What organizations at the beginning of their consumer intelligence journey look like
Basic monitoring
Beginner level organizations monitor one or two data sources in a basic way. They might collect overall metrics to provide regular reporting over time and focus on detecting major patterns or shifts.
Lack of analyst team
Organizations have a single non-analyst collecting data, and a limited number of internal recipients for the reports or insights generated
Minimal data insight utilization
Data informs a small number of use cases and impact on company decisions is minimal
💡 3 useful tips to level up
your consumer intelligence maturity
Set up your data
At the Beginner stage of maturity, it's all about getting set up. Doing this effectively starts with having clear business goals. Get key stakeholders involved in this process. Once you have these goals defined, the purpose of your data analysis will be much clearer.
That can mean:
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Establishing objectives
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Creating benchmarks
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Understanding what different data sources can offer
Invest in your team
A capable consumer insights team isn’t defined by how many data analysts you employ – it’s based on their skill level and synergy. If you can optimize the people that handle your data and ensure they work in efficient ways, you’ll likely see increased benefits company-wide.
This can look like:
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Addressing siloes
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Upskilling current team members
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Better resourcing data managers
Maximize your impact
Data is only useful if it has an impact. Businesses looking at maturing their consumer insights program should hope to understand how their data is being presented, shared, and understood by the company.
Businesses at the Beginner stage likely won’t have a culture that appreciates the benefits of consumer data analysis. In some cases, lack of experience from siloed data handlers might mean they don’t understand the power of the data themselves. To advance to the next stage of maturity, data champions must strive to share the value and try to create some visible wins.
"A deeper understanding of your consumers and informed decision-making drives business growth. The Consumer Intelligence Maturity Model offers a valuable framework for businesses to reflect on their current stage and identify areas for improvement to ensure sustained success."
Helpful resources to level up your consumer intelligence strategy
Ready to level up your maturity?
Fill in the form and our experts will help you identify the gaps and solutions needed to level up to the next maturity stage.
