🇬🇧 Masterclass with our Product Expert Nesibe
Leveraging AI for an effective social media strategy and engagement
September 20 | 12:00 CEST | 30 mins | MC 6B
Isn’t it challenging as a social media manager to create compelling content at scale, without the time or resources? Or working through hundreds of messages across social platforms, while trying to build a consistent brand voice?
Then join me, where I talk about how you can harness the latest AI technology, with Brandwatch’s years of social media expertise to amplify your social media strategy and marketing.
🇬🇧 Panel Discussion with our SVP of Customer Experience
Change ahead: Current trends in the media industry
September 20 | 13:00 CEST | 40 mins | Central Stage
The way we consume media is constantly changing. The media time budget continues to shift steadily toward digital. There, new innovations, content concepts, and platforms are emerging almost daily to vie for the attention of users. It is a special task for media managers to maintain an overview in this rapidly changing environment: Which trends are shaping change in the industry? What role do genres such as social, moving images, print and OOH play in a successful media mix? And how do current trends such as retail media and new social media influence the way we can efficiently reach target groups in the future? In this panel, experts from the marketing and media industry share their insights on current trends and developments. From different perspectives, we will learn how to increase effectiveness and make the optimal media investment.
Animated by Jillian Falconi, SVP Customer Experience, Brandwatch
Panellists:
- Frank Vogel, Geschäftsführer, Ad Alliance
- Nadine Kamski, Media Director, L'Oréal
- Götz Trillhaas, Managing Director DACH, Snap
- Robert Jozic, Geschäftsleitung, Schwarz.Media
Quench your thirst for knowledge -
Visit our booth!
We know that DMEXCO is huge and has a lot to offer.
Come to our stand in Hall 08.1 Stand E031 to relax and chat with our team.
