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Falcon.io + Brandwatch

Falcon.io is now part of Brandwatch.

The future of consumer research and social media management is bright. We have combined all our capabilities to offer you a complementary suite of specialized, best-in-class tools that you’ll love to use.

Schedule your demo:

  • Bring together the vast corpus of Brandwatch and Falcon.io data to enrich measurement, monitoring, and research capabilities

  • Leverage our combined data science expertise to solve critical use-case-focused problems

  • Build streamlined workflows for the jobs your brand needs to get done

  • Create one seamless and collaborative user experience

All-in-one social media management

Brandwatch offers a world-class suite of connected products for collaborative social media teams.

Build and scale the optimal strategy for your clients with intuitive, use-case-focused tools that everyone can master quickly.

Save time and resources by creating, scheduling, and monitoring posts across all networks, channels, and regions in one place. And then benchmark your performance against competitors.

End-to-end influencer marketing

Supercharge your influencer marketing strategy with Brandwatch Influence.

Explore and analyze a database of over 30 million influencers and manage and measure your campaigns with ease.

Influence supports all the premier social media platforms such as YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok, as well as Shopify.

All you need to succeed
on social media


Manage all your content from one calendar


Create automated ad campaigns at scale


Track your performance across channels


Compare and contrast with benchmarking


Discover influencers and manage your campaigns


Funnel all social interactions into one inbox


See all your audience data in one place


Monitor the social web for insights

“Success for us means being able to continue to measure and iterate our social engagement process within our team. It’s really helpful to see a holistic view, and it’s very helpful to pull reports to see what’s working and what’s not.”

Cati Pishal, CX Manager, Glossier

A partner you can trust

Brandwatch’s global customer success teams have years of experience partnering with the world’s biggest brands to drive valuable business outcomes with social.

We’re consistently recognized as market leaders by industry analysts and the major social networks we partner with.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.