The Social Suite of the Future

Brandwatch Social Media Management - your Hootsuite alternative

Today’s brands need to adapt quickly to make it to tomorrow
Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.

Why customers switch from Hootsuite to Brandwatch

Brandwatch offers greater scalability in a more unified, intuitive, and clean interface. 

  • Collaborate more seamlessly across teams and regions
  • Build smarter reports that actually inform tactical decision-making
  • Leverage generative AI to supercharge your publishing, reporting, and customer engagement
  • Strengthen and expand your social strategy with integrated social listening and influencer marketing tools

Many of the world's biggest brands use Brandwatch every day

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All-in-one social media management

Brandwatch offers a world-class suite of connected products for collaborative social media teams.

  • Build and scale the optimal strategy for you with intuitive, use-case focused tools that everyone can master quickly.

  • Manage, schedule, create, and monitor posts across all networks, channels and regions in one place.

Brandwatch supports all your favourite social media networks

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Pioneering consumer intelligence

When it comes to understanding consumers, businesses choose Brandwatch ahead of any other tool.

  • Monitor your brand, competitors and industry trends across over 100 million online sources.

  • Discover and distribute actionable insights with the industry’s most advanced AI, powerful data storytelling tools and eye-catching, live reporting.

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End-to-end Influencer Marketing Solution

Supercharge your influencer marketing strategy with Brandwatch Influence.

  • Explore and analyze a database of over 30m influencers and manage and measure your campaigns.

  • Influence supports all the premier social media platforms such as YouTube, Facebook, Instagram, Twitter, Twitch and TikTok.

"What differentiates Brandwatch? The ability to put the customer at the heart is a big one. So we’ve always felt that we’ve had brilliant advice and help from our customer success team."

Adam Mills, Brand Strategy and Planning Insights Manager at British Telcom

A partner you can trust

Brandwatch’s global customer success teams have years of experience partnering with the world’s biggest brands to drive valuable business outcomes with social.

We’re consistently recognized as market leaders by industry analysts and the major social networks we partner with.

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Book a personalized meeting with our experts

Want to see how Brandwatch can help you better understand and engage with your consumers?

Fill out the form to view our calendar and book your demo.

Our experts will:

  • Discuss your use cases and business needs

  • Give a hands-on demonstration

  • Find the right solution to work towards your existing goals

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.