The Social Suite of the Future

Expanding our AI capabilities in Iris and integrating with ChatGPT

Brandwatch's AI journey started as far back as 2008 with machine learning that gave our customers the power to train models to categorize nuances in language. And it’s continued with the 2020 launch of our first-to-market AI search (built in house and trained using GPT), as well as many other features since.

The new features below harness the power of ChatGPT for deeper analysis of online data and smarter tools for crafting social content.

Iris Conversation Insights in Consumer Research

Iris Conversation Insights lets you click on data points to receive a short and digestible paragraph of the underlying causes and themes.

  • Understand spikes in sentiment, conversations around your brand, news stories, trends, and more in seconds.

  • Filter out any non-relevant insights instantly so you can find, understand, and action game-changing insights for your organization fast.

Iris Writing Assistant in Publish, Advertise, and Engage

Writing can be tough when you're faced with character limits, fear of typos, or writer's block.

With this in mind, Iris Writing Assistant helps make your copy even better. Whether you’re drafting a social post, an ad, or a reply to a customer’s message, we’ve got you covered.

By providing a prompt along with your brand personality and post intention, you can even ask Iris to create a social post from scratch.

Iris Content Insights in Benchmark

Are you struggling to keep up with competitor content strategies? With Iris Content Insights, you can instantly obtain automated summaries of your and your competitors' latest posts.

  • Identify when a competitor is performing well and run an AI summary to get an explanation of the underlying themes and topics that contributed to their success.

  • Obtain quick, easily-sharable intel about competitors' social media performance.

"I found that the Iris Content Insights tool was very good in regards to providing a succinct summary of the content that our competitors are generating. Iris makes it easy to compare themes, look for patterns and generate new ideas that may work for our brand. I like that Iris content insights are written in a way that makes it easy to circulate to team members without a need to edit the text."

Anna McCarron | Digital Marketing Officer, Global Digital Recruitment | University of South Australia

Iris Post Analysis in Measure

Are you curious about how your social posts resonate with your audience? Whether your audience perceives your post’s message in the way it is intended?

With Iris Post Analysis, you can analyze your post and its comments to identify audience sentiment and opinions found in your post comments, which you can use to improve the effectiveness of your content strategy.

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Ready to see the latest AI features in action?

Want to see how Brandwatch can help you even quicker to better understand and engage with your consumers?

Fill out the form to pick your time from the calendar and book a meeting.

Book a meeting with our experts to:

  • Get a personalized demo of Brandwatch

  • Discuss your organization’s use cases, challenges and goals

  • Explore growth opportunities and risks in your market for 2023

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.