New York Masterclass
+ Fully Booked +
Registration has closed for our New York Masterclass. We hope to see you there!
We look forward to sharing:
- Insights, advice, and workshops for making a bigger impact in your work from pros
- Inspirational success stories with actionable takeaways
- Networking with industry experts and peers
At this event you'll hear from:
NYC Masterclass 2023 Agenda
9:00am | Registration and breakfast đ„
9:30am | Welcome and introductions
9:45am | Unlocking the Data ParadoxâA Closer Look at Consumer Intimacy
Marcus Collins | Author of For the Culture
10:15am | How Agencies Can Optimize Brand and Pillar Potential
Geoffrey Si, Research Director | Edelman DXI
10:45am | Networking break â
11:00am | Converting Insights Into Strategy
Jason Howard, Ph.D. Medical Digital Lead | Sanofi
Christina Ha, PharmD, MBA. Medical Omnichannel, Senior Manager | Sanofi
11:30am | Unlocking 2023 Influencer Campaign Secrets for Your 2024 Strategy
Andre Veiga, Sales & Partnerships Director | Digital Voices
Sebastian Wulff, Director of Influence | Brandwatch
12:15pm | Lunch and networking
1:15pm | Tips for Listening Like a Pro in the Age of Generative AI
Jeff Charlip, Senior Solutions Consultant | Brandwatch
Auditing Your Social Media Strategy & Establishing Impactful KPIs
Kenneth Bracho, Senior Account Manager | Brandwatch
2:00pm | The Power of SimplicityâA âLess is Moreâ Approach to Content Creation
Phil Rosario, Content Creator & Global Social Media Lead, TikTok | Uber
2:30pm | The Brandwatch Roadmap
Mitch Brooks, SVP of Product - Consumer Intelligence | Brandwatch
3:15pm | Networking break â
3:30pm | The Ripple Effect of Culture with TikTok & Brandwatch
Lauren Powell, Global Social Insights Lead | TikTok
Ryan McDermott, Global Senior Director of Social Networks | Brandwatch
4:00pm | Unleashing the Potential of Community
Chris Degenaars, Global Social Engagement | Giant Group
4:30pm | Change Makers/Closing Remarks
Sarah O'Grady, SVP Marketing | Brandwatch
5:00pm | Happy hour and networking đ„
