Event | Masterclass

Brandwatch Masterclass
New York City

Be the agent of change at your organization
Thursday, October 12 | 9am - 5pm EST + a happy hour to follow | Midtown Manhattan, NY

New York Masterclass

We loved seeing our clients and community at the Brandwatch Masterclass in Chicago (for those of you who couldn't make it, we hope to see you at the next one!)

We loved sharing:

  • Insights, advice, and workshops for making a bigger impact in your work from pros
  • Inspirational success stories with actionable takeaways
  • Networking with industry experts and peers

NYC Masterclass 2023 Agenda

9:00am | Registration and breakfast 🥐

9:30am | Welcome and introductions

9:45am | Unlocking the Data Paradox—A Closer Look at Consumer Intimacy
Marcus Collins | Author of For the Culture

10:15am | How Agencies Can Optimize Brand and Pillar Potential
Geoffrey Si, Research Director | Edelman DXI

10:45am | Networking break ☕

11:00am | Converting Insights Into Strategy
Jason Howard, Ph.D. Medical Digital Lead | Sanofi
Christina Ha, PharmD, MBA. Medical Omnichannel, Senior Manager | Sanofi

11:30am | Unlocking 2023 Influencer Campaign Secrets for Your 2024 Strategy
Andre Veiga, Sales & Partnerships Director | Digital Voices
Sebastian Wulff, Director of Influence | Brandwatch

12:15pm | Lunch and networking

1:15pm | Tips for Listening Like a Pro in the Age of Generative AI
Jeff Charlip, Senior Solutions Consultant | Brandwatch

Auditing Your Social Media Strategy & Establishing Impactful KPIs
Kenneth Bracho, Senior Account Manager | Brandwatch

2:00pm | The Power of Simplicity—A ‘Less is More’ Approach to Content Creation
Phil Rosario, Content Creator & Global Social Media Lead, TikTok | Uber

2:30pm | The Brandwatch Roadmap
Mitch Brooks, SVP of Product - Consumer Intelligence | Brandwatch

3:15pm | Networking break ☕

3:30pm | The Ripple Effect of Culture with TikTok & Brandwatch
Lauren Powell, Global Social Insights Lead | TikTok
Ryan McDermott, Global Senior Director of Social Networks | Brandwatch

4:00pm | Unleashing the Potential of Community
Chris Degenaars, Global Social Engagement | Giant Group

4:30pm | Change Makers/Closing Remarks
Sarah O'Grady, SVP Marketing | Brandwatch

5:00pm | Happy hour and networking 🥂

Take a look at our previous Brandwatch masterclass event

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.