Event | Masterclass

Brandwatch Masterclass Melbourne

Be the agent of change at your organization
Tuesday, June 6 | 9.00am to 5.00pm + Happy Hour
RACV City Club, 501 Bourke St Melbourne VIC 3000

Melbourne Masterclass

We loved seeing our clients and community at the Brandwatch Masterclass in Melbourne (for those of you who couldn't make it, we hope to see you at the next one!)

We loved sharing:

  • Insights from our experts and helpful research tips
  • Live demonstrations of our Brandwatch tools
  • Success stories from industry peers
  • An overview of the latest developments at Brandwatch

The event in pictures

We saw each other and enjoyed a day filled with laughter and learning, topped off with celebratory evening drinks! We hope this was just the beginning of many more opportunities to come together, share knowledge and forge lasting connections.

Our confirmed speakers:

Our Agenda


8:30am | Registration

9:00am | Brandwatch: The Future
LouLou Fortunato, Vice President of Customer Success APAC & Jillian Sayuri Falconi, Senior Vice President of Global Customer Experience | Brandwatch

9:45am | The Rise of the Audio Influencer
Leona Irvine, Client Partner | Spotify

10:30am | Break ☕

11:00am | How to Get the Best Out of Brandwatch
Tom Rastas, Enterprise Account Executive | Brandwatch

11:30am | Using Brandwatch to Grow and Support Reddit Australia’s Advertiser Ecosystem
Aliya Doctor, Account Lead | Reddit

12:15pm | Lunch & Networking 🍱


1:15pm | The Different Approaches to Social
Meredith Eriksson, Strategy Director | L&A Social

2:00pm | Creating a Presence on Social Media that Audiences Care About
Cam Bisley, Head of Social Channels & Oren Fixler, Head of Content, Social & Reputation Strategy | Telstra

2:45pm | Unlocking Customer Success with Brandwatch
Annum Sikander, Customer Success Manager | Brandwatch

3:15pm | Break ☕

3:45pm | Maximise The Effectiveness of Your Content Strategy Through Sentiment Analysis
Joel Van Twest, Social Media Manager | RACV

4:15pm | Analysis in the Age of Generative AI
Jenni Simpson, Enterprise Customer Success Manager | Brandwatch

4:45pm | Closing Remarks

5:00pm | Happy Hour & Networking 🥂

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Book a personalized meeting with our experts

Did you get some inspiration from the Melbourne Masterclass and want to know how your organization could make better and faster decisions with Brandwatch?

Fill out the form to book your personalized demo today.

Our experts will:

  • Discuss your business needs with you

  • Give you a hands-on demonstration of Brandwatch

  • Show how strong insights can protect and grow your brand

  • Explore the opportunities and risks in your market

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.