[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide

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PeerIndex + Brandwatch

PeerIndex is now part of Brandwatch. Together we have created Brandwatch Audiences.

Understand your audience. Harness the power of influence.

See Brandwatch Audiences in action. Book your demo.


Find the people that matter

Explore the largest database of Twitter users of its kind to find and understand the communities that matter to you.

Locate and curate your audience based on interests, demographics, location, profession, and much more.

Understand your audience

Get instant insights into what your audience is passionate about, which topics dominate conversation, and what content drives engagement.

Compare your audience against your competitors or different audiences to understand what makes them unique.

Harness the power of influence

Look beyond follower numbers to find the up-and-coming, everyday influencers who hold the ability to reach the right audience.

Our unique influence scoring helps you identify people who generate real engagement, not just those with large followings.

“Brandwatch helps me identify and understand my brand’s target audience within minutes. It’s a powerful source of real-time insight allowing us to quickly react and create relevant content.”


See Brandwatch Audiences in action.

Learn something new about your audience. Book your demo.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.