Detect brand threats in real time with React Score™
Instantly identify online conversations that could impact your brand reputation with Brandwatch’s AI-powered React Score
Understand the threat and act fast
Spot highly charged conversations immediately, learn what’s driving them, and take swift action.
React Score categorizes online mentions based on whether they are harmful, emotional or spam and adds a risk level label of low, medium, or high.
Get alerted anytime
Set up alerts filtered by React Score to send instant notifications to key stakeholders when your brand is mentioned in a high-risk context, ensuring you are always ahead of potential crises.
Segment the data for deeper insight
View React Score for your brand mentions or across whole conversations about products, campaigns, competitors, and industry themes.
Use any visualization, from line charts to word clouds, to get a deeper understanding of the threat.
Leverage generative AI
Combine React Score with Iris peak detection and ChatGPT summaries to identify what’s driving spikes in harmful or controversial conversations.
Understand what’s causing the issue to take informed actions quickly.
How can React Score empower you?
Market researchers and analysts
Speed up reputation analysis and risk assessment reports.
Marketing and Brand professionals
Monitor real-time reputational threats across your brands, products, or industry.
Agencies
Monitor, visualize, and report on reputational threats for multiple clients in real time.