Whether you want to analyze specific campaigns or get a meaningful overview of your collective social media efforts, we've got you covered.
Manage all your content from one calendar
Create automated ad campaigns at scale
Track your performance across channels
Compare and contrast with benchmarking
Discover influencers and manage your campaigns
Funnel all social interactions into one inbox
See all your audience data in one place
Monitor the social web for insights
Track the moves your competitors make on social and learn from their successes, innovations, and mistakes. Stay ahead of the competition with competitive intelligence.
To power your decision making, you need to know what people are saying about your brand. Listen lets you discover those trends in real time so that you can react faster.
You can’t improve what you don’t measure. Track and showcase all your social media metrics, see where your efforts are paying off, and stay on top of your social presence.
The more you know about your audience, the smarter your social media marketing will be. With all your audience data in one place, you can create the content they’ll love.
Jerri H., Digital Marketing Strategy, HarperCollins
- G2 user review
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.