Harness the power of Brandwatch Social Analytics

Whether you want to analyze specific campaigns or get a meaningful overview of your collective social media efforts, we've got you covered.

Manage all your channels from Brandwatch

All you need to succeed on social media


Manage all your content from one calendar


Create automated ad campaigns at scale


Track your performance across channels


Compare and contrast with benchmarking


Discover influencers and manage your campaigns


Funnel all social interactions into one inbox


See all your audience data in one place


Monitor the social web for insights

Benchmark against regions, industries, competitors, and brands you admire

Track the moves your competitors make on social and learn from their successes, innovations, and mistakes. Stay ahead of the competition with competitive intelligence.

  • Competitive benchmarking
  • Automated reporting
  • Content ideation

Know what the world is talking about right now

To power your decision making, you need to know what people are saying about your brand. Listen lets you discover those trends in real time so that you can react faster.

  • Monitor millions of online sources
  • Spot emerging trends
  • React before anyone else

Learn what works and what doesn’t

You can’t improve what you don’t measure. Track and showcase all your social media metrics, see where your efforts are paying off, and stay on top of your social presence.

  • Social media dashboards
  • Competitor benchmarking
  • Performance tracking

Understand your audience

The more you know about your audience, the smarter your social media marketing will be. With all your audience data in one place, you can create the content they’ll love.

  • Real-time audience insights
  • Audience profile cards
  • Key demographics

From the product to the customer service, they have been amazing!

Jerri H., Digital Marketing Strategy, HarperCollins

- G2 user review

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Ready to turn insights into strategy?

Discover how our Social Media Management solution can help you increase engagement with a product demo.

Our Partners
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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.