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Valuable insights every step of the way

Whether you want to analyze specific campaigns or get a meaningful overview of your collective social media efforts, Brandwatch has got you covered.

All you need to succeed on social media

Publish

Manage all your content from one calendar

Advertise

Create automated ad campaigns at scale

Measure

Track your performance across channels

Benchmark

Compare and contrast with benchmarking

Influence

Discover influencers and manage your campaigns

Engage

Funnel all social interactions into one inbox

Audience

See all your audience data in one place

Listen

Monitor the social web for insights

Benchmark against regions, industries, competitors, and brands you admire

Track the moves your competitors make on social and learn from their successes, innovations, and mistakes. Stay ahead of the competition with competitive intelligence.

  • Competitive benchmarking
  • Automated reporting
  • Content ideation

Know what the world is talking about right now

To power your decision making, you need to know what people are saying about your brand. Listen lets you discover those trends in real time so that you can react faster.

  • Monitor millions of online sources
  • Spot emerging trends
  • React before anyone else

Learn what works and what doesn’t

You can’t improve what you don’t measure. Track and showcase all your social media metrics, see where your efforts are paying off, and stay on top of your social presence.

  • Social media dashboards
  • Competitor benchmarking
  • Performance tracking

Understand your audience

The more you know about your audience, the smarter your social media marketing will be. With all your audience data in one place, you can create the content they’ll love.

  • Real-time audience insights
  • Audience profile cards
  • Key demographics

Connect your favourite networks

From the product to the customer service, they have been amazing!

Jerri H., Digital Marketing Strategy, HarperCollins

- G2 user review

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Ready to turn insights into strategy?

Discover how our Social Media Management solution can help you increase engagement.

Our Partners

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.