The future of consumer research and social media management is bright

Unmetric capabilities are now built into our Benchmark product and integrated in our complementary suite of specialized, best-in-class tools that you’ll love to use.

Learn more about Benchmark
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Unmetric + Brandwatch

Unmetric is now part of Brandwatch.

The future of consumer research and social media management is bright. We have combined all our capabilities to offer you a complementary suite of specialized, best-in-class tools that you’ll love to use.

Book a personalized meeting to understand how we can:

  • Bring together the vast corpus of Brandwatch and Unmetric data to enrich measurement, monitoring, and research capabilities

  • Leverage our combined data science expertise to solve critical use-case-focused problems

  • Build streamlined workflows for the jobs your brand needs to get done

  • Create one seamless and collaborative user experience

See how you stack up against your competitors

You never compete in a vacuum. With Benchmark, you can compare your brand to competitors and industry leaders to build a winning social strategy.

Identify your brand’s strengths and weaknesses

Discover which parts of your social media strategy are contributing to your success while uncovering opportunities to improve potential weaknesses.

Observe competitors’ marketing strategies

From posts and campaigns to hashtags and user interactions, monitor your competitors and learn from their ideas, successes and failures just as you would your own.

"With the help of Benchmark, we have experienced a 7x increase in our average engagements per post and doubled our monthly follower growth rate."

Jacob Knutzen, Managing Director, Lion & Lion Digital Agency

A partner you can trust

Brandwatch’s global customer success teams have years of experience partnering with the world’s biggest brands to drive valuable business outcomes with social.

We’re consistently recognized as market leaders by industry analysts and the major social networks we partner with.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.