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Unmetric + Brandwatch

Unmetric is now replaced by the improved and integrated platform, Benchmark, part of Brandwatch suite.

The future of consumer research and social media management is bright. We have combined all our capabilities to offer you a complementary suite of specialized, best-in-class tools that you’ll love to use.

Already a customer? Login here to Brandwatch Benchmark

See how you stack up against your competitors

You never compete in a vacuum. With Benchmark, you can compare your brand to competitors and industry leaders to build a winning social strategy.

Trusted by thousands of the world's biggest brands

Identify your brand’s strengths and weaknesses

Discover which parts of your social media strategy are contributing to your success while uncovering opportunities to improve potential weaknesses.

Observe competitors’ marketing strategies

From posts and campaigns to hashtags and user interactions, monitor your competitors and learn from their ideas, successes and failures just as you would your own.

"With the help of Benchmark, we have experienced a 7x increase in our average engagements per post and doubled our monthly follower growth rate."

Jacob Knutzen, Managing Director, Lion & Lion Digital Agency

A partner you can trust

Brandwatch’s global customer success teams have years of experience partnering with the world’s biggest brands to drive valuable business outcomes with social.

We’re consistently recognized as market leaders by industry analysts and the major social networks we partner with.

Linkedin marketing partner, G2 leader, X official partner, Tik Tok marketing partner
Nine different award plaques from G 2

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.