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Blog: The consumer outlook on the 2024 Summer Games
Discover the buzz around the 2024 Summer Games
Online chatter, K-pop impact, viewer reactions, and brand engagement. Explore key insights in our blog.
Blog: The Best Moments and Personalities from the Summer Games
This year’s 2024 Summer Games have dominated social media. With athletes sharing everything from secret behind-the-scenes videos about their living quarters, to winning gold medals, fans can’t get enough.
Let’s take a look at some of the best moments and most popular athletes of the 2024 Summer Games – according to social media.
Guide: Effectively Measure the ROI of Sponsorships
The stakes are high when it comes to high-spend sponsorship deals, but tracking the return on investment (ROI) can be challenging.
This guide will provide practical tips for optimizing sponsorship spend and measuring the true impact of these campaigns.
"It’s not just about knowing what’s out there, tracking volumes, and comparing yourself. What’s important is what you learn from it, how that informs action, and how those actions fit with the objectives of your organization."
Guide: Competitor Analysis
Competitive intelligence is about more than knowing what your competitors are doing.
It’s about getting to know the landscape in which your organization, products, and services exist, defining the metrics your business will use to measure success, and using that information to make better strategic decisions. Power up your competitor analysis, from measuring share of voice meaningfully through to reviewing the competitive landscape.
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