When the world changes this fast, you need reliable real-time insights to know what consumers need, now and next. Read on to explore some of the ways Brandwatch can help your brand stay ahead in even the most unpredictable and competitive marketplaces.
People are talking about what they love and loathe about your brand, products, and competitors online. This unprompted, unbiased feedback is messy data, but Brandwatch makes sense of it in an instant so you can confidently bring the voice of the customer into any decision.
Example shown: Top reasons for negative posts about retailers online →
From measuring your brand's share of voice in a category, to understanding how people feel about your competition. Deeply understanding the competitive landscape will help you anticipate risks, jump on opportunities, iterate on your offerings, and increase your market share.
Example shown: Share of voice in online conversation about electric vehicles →
Monitoring macro and micro trends helps businesses predict which consumer behaviors will be fleeting, which are game-changing, and what will motivate future change. Knowing which trends really matter informs strategy and helps you create digital and in-store experiences customers love.
Example shown: Growth in demand for 'virtual try-on' since the pandemic began →
Manage your brand health and reputation with speed and ease. Brandwatch automatically detects the critical mentions online which humans will miss, alerting you immediately to potential issues – both the ones you expect and the ones you never saw coming. Take the pressure off your teams with world-class AI for fast and effective crisis management.
Watch the video to see Brandwatch in action (45 seconds) →
State-of-the-art AI and deep learning techniques gets you to insights faster
A team of 100+ working in Customer Success helps you make the most of the platform from day one
Over 500 million new conversations added every day
Access to 1.6 trillion historical conversations online, going back to 2010
Official firehose access to Twitter, Reddit, Tumblr, and the best compliant Facebook and Instagram coverage
Access to conversations from over 100 million unique sites and the ability to combine first-party customer data
Want to take your consumer and market research insights to the next level?
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– Lauren Hougas, Director, Marketing Analytics at Land O’Lakes
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.