Consumer packaged goods is an incredibly diverse industry, with products anywhere from groceries and alcohol to makeup and cosmetics. Some categories are dominated by a few brands and some have so much competition that consumers may not know where to start. To stand out in a crowded field, brands must keep up with consumer opinion if they want to stay relevant.
Millions of opinions are posted online and on social media daily on topics like alcohol, makeup, and packaging. In this report, we analyzed these conversations to provide key consumer insights about the current state of a variety of consumer packaged goods:
- What are the changing trends in alcohol?
- What are the beauty trends of tomorrow?
- Are we witnessing the death of plastic?
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