Consumer opinion is changing rapidly
Traditional market research methods can’t match the ever-changing nature of modern day consumers.
Social Panels is a consumer analysis feature which helps you to bring your consumer opinion research up to speed, ready for the 21st century.
Discover unique people
You can build unique Social Panels by uploading a list of relevant people, or by searching the world’s largest pool of online conversation for relevant consumers.
Find groups of individuals within the platform based on criteria like location, gender, or interests and start building panels that are relevant to your research.
Listen to any topic
Once you’ve created your panel, you can start to explore their conversations.
Discover what they say about your brand, industry, or a specific topic. You could even keep it broad, and listen to everything they say online.
Get rapid insights
Social Panels is a much quicker way to analyze consumer opinion than traditional market research methods.
Rather than waiting weeks for results, you can collect insights about your consumers in seconds. You can also look back historically and find out how your panels’ views have shifted over time.
Ready to Use Social Panels
There’s no need to build some of the most popular Social Panels. Get started immediately with Ready to Use Social Panels, built by the experts at Brandwatch. Deeply understand groups like millennials and baby boomers instantly with help from our world-class reporting and analyzing capabilities.
With the Social Panels feature, we have discovered a new way to expand our existing author lists in order to be able to carry out more targeted analysis in the future.
See Social Panels in action
If you’d like to learn more about how Social Panels can help your business, complete the following demo request form.
With Social Panels, you can:
Benchmark your panels against one and other: Discover the differences between your consumers and your competitor’s consumers to sharpen your competitive edge.
Find panelists, without geographical constraints: You can find panelists from anywhere in the world, giving you greater flexibility than a traditional focus group.
Develop products your customers will love: Listen to the preferences of your consumers and create products that you know they’ll love.