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How To Conduct Consumer Research For The 21st Century

Amid the chaos of 2020 so far, consumer behavior is far from “normal”.

For brands, understanding consumers can be a challenge in ordinary circumstances. In a global pandemic, all assumptions must be cast aside. Consumer behavior is changing rapidly, and traditional market research methods aren’t keeping up.

Join Mercedes (Product Marketing) and Emelie (Product) as they dissect the current landscape of consumer research and introduce Brandwatch’s newest feature Social Panels – an alternative audience research method that’s fit for the 21st century researcher.

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Emelie Swere

Senior Product Manager

Mercedes Lois Gleeson

Product Marketing Manager

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What you will learn in this webinar:

  • Discover how consumers are evolving in 2020
  • Understand the common challenges with traditional research methods – and how best to resolve them
  • Dive into the future of market research with Social Panels

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