Amid the chaos of 2020 so far, consumer behavior is far from “normal”.
For brands, understanding consumers can be a challenge in ordinary circumstances. In a global pandemic, all assumptions must be cast aside. Consumer behavior is changing rapidly, and traditional market research methods aren’t keeping up.
Join Mercedes (Product Marketing) and Emelie (Product) as they dissect the current landscape of consumer research and introduce Brandwatch’s newest feature Social Panels – an alternative audience research method that’s fit for the 21st century researcher.