On demand webinar

How To Conduct Consumer Research For The 21st Century

Amid the chaos of 2020 so far, consumer behavior is far from “normal”.

For brands, understanding consumers can be a challenge in ordinary circumstances. In a global pandemic, all assumptions must be cast aside. Consumer behavior is changing rapidly, and traditional market research methods aren’t keeping up.

Join Mercedes (Product Marketing) and Emelie (Product) as they dissect the current landscape of consumer research and introduce Brandwatch’s newest feature Social Panels – an alternative audience research method that’s fit for the 21st century researcher.

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Featuring

Emelie Swere

Senior Product Manager

Mercedes Lois Bull

Product Marketing Manager

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What you will learn in this webinar:

Discover how consumers are evolving in 2020
Understand the common challenges with traditional research methods – and how best to resolve them
Dive into the future of market research with Social Panels

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What people have said about previous webinars

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1/3 of customer complaints are never answered — which in itself is a response that you don’t care. This reduces customer advocacy by 50%. Inversely, just responding, even if you can’t fix the issue, increases advocacy by 25%. #bw_webinar
— Katherine Faulk (@kattals) June 7, 2018

Uncover the content associated with your brand via logo recognition.Combine this with social listening to see the bigger picture #BW_webinar
— Zarina Raja (@thetrickytricky) July 11, 2017

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— Alex Bourgeois (@leAlexBourgeois) April 5, 2018

[Introducing] The Digital Consumer Intelligence Assessment