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Report

The Rise of Tesla Report

The story of Tesla, Inc. is one of the most intriguing and unprecedented company tales in American commercial history.

As Tesla’s brand cements itself in the auto industry, and inserts itself into the global car conversation, social media becomes an increasingly powerful way to understand the company’s past, present and future.

We analyzed the social media conversation about Tesla to answer questions like:

  • How does Tesla’s social buzz translate into sales?
  • What Tesla features are consumers most excited about?
  • What hesitations do consumers have about purchasing a Tesla?

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.