The CMO’s Guide to Modern Consumer Insights

Today, brands have access to more data from more sources to help them better understand consumer opinions and preferences. But there’s a catch — this data set is huge. And messy. And visual. And constantly evolving. Trillions of documents, containing slang, conversational language, and images.

So what can CMOs gain by applying AI to all of this data? With AI, the data from social media, public online, and enterprise data and becomes a treasure trove of consumer insights on everything from your audience to industry trends.

You can use AI-Powered Consumer Insights to analyse:

• Audience composition and preferences
• Brand perception
• Campaign performance
• Competitive landscape
• Emerging industry trends
• Customer care inquiries

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