Body positivity buzz hits new high

Some of the best parts of social media are the opportunities to bring one another up, to appreciate ourselves, and to encourage healthier and happier mindsets. While there are pockets of negativity, the internet is also a home for the growing body positivity movement and the promotion of self-care.

While these messages have been circulating on social media for many years, we found that they’re currently having a real moment.

Using our Consumer Research platform, we looked at English-language body positive mentions (language relating to loving our own bodies, curves, and selves) as well as hashtags (like #bodypositive and #loveyourself) from January 1 2017 to August 31 2020.

Mentions between March and August 2020 were up 33% compared to average volumes for this period over the last three years. They hit fever pitch in July 2020 when they were 80% above the historical average volume for this month.

We also found that mental health and body positive conversation went hand-in-hand – there have been 11m mentions of mental health in relation to body confidence since 2017. These mentions focused on how body dissatisfaction can harm mental health, and what others could do to help themselves.

Lockdown seemed to propel the conversation upwards. Topics didn’t change too much during this period, but had more focus on people appreciating their natural look.

We also noted that time was a huge factor. People said that it took a lot of time to get used to and love their body for what it is, and that lockdown gave them more time for self-care.

The pandemic has brought with it a lot of negativity, but this is one very positive trend that will hopefully contribute to a brighter, happier online experience for many. These honest, joyful conversations are packed with insights about new consumer priorities and practices around keeping themselves safe and well.

Introducing Social Panels

This week we released our Social Panels functionality. Allowing users to create custom audiences to track and analyze, it’s a new approach to market research.

Find out more.

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Brandwatch React