Which Brand Won Veganuary? Consumers Give Their Verdict
By Leia ReidJan 24
Published November 8th 2017
Now that the iPhone X data has been building for a few days, the React team decided to take a look at how the launch went down on social media.
The latest iPhone was released on Friday 3 November, retailing at around $1,000 (depending on the model you’re after). It was first revealed by Apple at the company’s September keynote when it got significantly more attention (and rightly so) than the iPhone 8 and other announcements – it’s such a big deal that the company even skipped the number nine.
The pricey smartphone has impressed reviewers, but what about regular users – you know, the totally normal ones queueing outside Apple Stores in the cold to shell out a lot of money for Apple’s latest shiny thing?
We thought we’d take to Twitter to investigate.
Ever since the iPhone X was revealed (the most hyped point of the last Apple Event), expectations for the 10th anniversary iPhone have been high.
Queues of enthusiasts are nothing new for Apple, and this iPhone launch saw plenty of people waiting in line.
There were over 4.5k mentions of “in line” between 2-3 November, although many of them were retweets and people berating those who chose to sit outside for hours.
Hour 3. Still waiting in line for the iPhone X 😩
— Natalie Barbu (@natalie_barbu) November 3, 2017
We expected to find more people talking about waiting in line, but then we realized why the number might be low.
All these people waiting in line for the iPhoneX are hiding their faces from the news cameras bc their bosses think they have "the flu" pic.twitter.com/XMhhfMsdfe
— Jessca (@JESSCA_balz) November 3, 2017
Of course, other than the air of superiority one might get from wielding an Apple product, features are important to consumers.
We took a look at some of the most hyped features of the iPhone X that set it apart from its predecessors.
It was potentially the most trivial of all the features that saw the most Twitter discussion.
Below, some of the most popular tweets in the iPhone x conversation demonstrate the opportunities and sometimes downfalls of each feature brings.
Animojis allow the iPhone X holder to project their own emotions onto animal emojis and record short videos or take snapshots.
This tweet, which gives an insight into the creative potential for animojis, went huge. If you haven’t already seen it you really need to watch it.
Don't buy iPhone X. pic.twitter.com/bUkAR1tX1I
— Quinn Nelson (@SnazzyQ) November 5, 2017
For some, they’re a real game changer.
me: i don't need an iPhoneX it's a waste of money
*see's animoji videos*
— Jeffrey Morse (@jeffreynmorse) November 4, 2017
While many have tried to trick Apple’s Face ID (that allows users to unlock their phone and perform other affirming actions with their face), few have been as successful as identical twins.
While there was a one in 50,000 chance a random user could unlock your phone with Touch ID which uses fingerprints, Face ID has one in a million chance of a random person being able to use it.
As long as you don’t have an evil twin you should be OK.
Just got the iPhone X. Now Ethan’s face can unlock my phone… great
— Grayson Dolan (@GraysonDolan) November 3, 2017
The iPhone X’s camera and accompanying effects are being celebrated on Twitter.
To be fair this does look pretty cool – his hand is invisible!
— Guillaume Ruchon (@guiruch) November 3, 2017
But not everyone is a fan of taking super-high-definition pics.
But seriously the camera on the iPhone X makes me 100x more ugly.
— Trevor Velasco (@Tvelasco34) November 6, 2017
We’re sure you’ll find a suitable filter, Trevor.
If you have just spent $1000 dollars on an iPhone, let us assure you that dropping it is not a good idea. But you wouldn’t be alone in your clumsiness.
We found a few people saying they’d already dropped their phones in the first couple of days of owning them.
I dropped my new IPhone X facedown on my bathroom floor..
— Jose (@JTIRADO_13) November 5, 2017
Twitter even dedicated a Moment to dropping iPhone Xs.
Be careful out there, people!
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