Instant and always: Co-op + Vizia
The Co-op teams have been using Brandwatch Vizia to distribute insights across their head office in Manchester; these insights go beyond social data.
Initially, the screens were displayed by the Digital Engagement team.
But one day, the CMO noticed them and asked where else they could be displayed. Fast forward to today and Vizia greets everyone in the foyer as they come in. They also serve up data to key teams across the organization on different floors and departments.
Having multiple screens means the central team can display relevant data and information continuously to each of the environments where the screens are located.
Vizia screens on other floors show campaign metrics to help teams understand how well their latest campaigns are doing, as well as membership data to show how many new memberships are being sold and how many members have been active over the last few days.