Brandwatch Audiences

Great marketing starts with understanding your audience.

Find exactly who you want to target. Learn what’s important to them.

Find the people that matter

Whoever you’re looking for, Audiences makes it simple to find groups of people based on what matters to you – their demographics, passions, professions, where they’re based, and who they engage with.

Powerful search, instant results.

Understand their world.

Before you speak to your audience, you need to learn what’s important to them—from the topics they really care about to the people they’re influenced by.

Challenge assumptions. Get inspired. Start crafting messages that truly resonate.

Discover what makes them different.

Add context by comparing your audiences. How do your followers compare to your competitors’? What sets your target customer apart from the general public?

By pinpointing what makes them unique you can deliver a message that stands out and speaks more directly to the right people.

Harness the power of influence.

Look beyond follower numbers, and find the up-and-coming influencers who hold the ability to reach the right people.

More targeted, more authentic, more powerful. Find the right influencers to make your next campaign a success.

See Audiences in action.

Book your demo. We’ll show you something new about your audience.