The Digital Consumer Intelligence Assessment

Digital consumer intelligence (DCI) enables organizations to adapt to a fast-changing world by connecting decision makers to strategic insights derived from a combination of real-time online data, customer data, and marketing intelligence.

Find out how your organization scores across key areas and access the resources you need to level up with DCI.

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“Something like this is a cornerstone for being able to deliver a strategy going forward – being able to identify that you’re strong in some areas and can continue to grow in those but improve in others. Being able to see where we are in black and white gives us an opportunity to build a business case for further and continuous improvement.”

— Adam Mills, Brand Strategy & Planning Insight Manager, BT

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.