Among the mentions expressing concerns about AI, consumers are debating how it should be implemented and monitored. It’s clear that brands using AI in unethical ways face public criticism, so it’s important to get it right.
With the increase in these conflicting emotions about AI and its ethics, it seems that most consumers aren’t yet sure how they feel about their favorite brands using AI.
However, some general themes are emerging about what’s considered right or wrong. Let’s take a look.
Industry concerns with AI
As is expected with any new technology, artificial intelligence’s purpose is being questioned across industries.
For example, its use in recruitment processes raises questions about bias and fairness. Concerns can be directed at the potential discrimination in the selection of candidates, as well as the perpetuation of existing biases when training AI.
A study published in SpringerLink looked into this deeply, concluding that “AI recruiting does not inherently conflict with human rights.” However, the study also argues that whether AI recruiting conflicts with ethical principles heavily depends on the conditions under which AI recruiting tools are used.
The financial sector is also an area of concern when it comes to AI implementation. In fact, 83% of sentiment-categorized mentions about the ethics of AI in the finance sector have been negative so far this year. In a survey by the World Economic Forum, 58% of respondents were worried that the adoption of AI could increase the risk of bias and discrimination in the financial system.
Using AI in marketing is also becoming more common. An astonishing 44% of marketers have used AI for content production. While the methods for using AI vary greatly, there are concerns about the extent to which artificial intelligence can deceive customers – such as through fake reviews or social media posts.
And it doesn’t stop there. Concerns about AI’s adoption are spreading across all industries as consumers question if businesses are being ethical about their use of such software.
Let’s look deeper into a sector where AI is even more controversial: creative industries.
Using AI for creative purposes
As we saw in our earlier chart, there have been two significant surges in angry mentions in the past year, both triggered by a viral discussion about the ethics of using generative AI for creative tasks.
December’s surge was sparked by a post from popular comic artist Mike Mignola.