We also found that mental health and body positive conversation went hand-in-hand – there have been 11m mentions of mental health in relation to body confidence since 2017. These mentions focused on how body dissatisfaction can harm mental health, and what others could do to help themselves.
Lockdown seemed to propel the conversation upwards. Topics didn’t change too much during this period, but had more focus on people appreciating their natural look.
We also noted that time was a huge factor. People said that it took a lot of time to get used to and love their body for what it is, and that lockdown gave them more time for self-care.
The pandemic has brought with it a lot of negativity, but this is one very positive trend that will hopefully contribute to a brighter, happier online experience for many. These honest, joyful conversations are packed with insights about new consumer priorities and practices around keeping themselves safe and well.
Introducing Social Panels
This week we released our Social Panels functionality. Allowing users to create custom audiences to track and analyze, it’s a new approach to market research.
Find out more.
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