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Brandwatch Bulletin #09: People Pick Up Pandemic Pets

More cats and dogs are finding new homes than usual.

5 October 2020

Welcome to today’s bulletin. We hope you had a good weekend and, to help ease you into the week, we’ve gone for a light and (literally) fluffy topic this time: we’re looking at increase in people getting cats and dogs in 2020.

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Pandemic pets

Back in April we found that people were posting far more pictures of their pets during lockdown. Today we’re going back to the topic, but changing things up slightly. We wanted to know if more people were getting pets during the pandemic, looking specifically at cats and dogs.

Using our Consumer Research platform we set up a query looking for mentions that referred to getting or adopting a dog, puppy, cat, or kitten. Looking at Twitter, Reddit, Tumblr, and forums going back to 2016, here’s what we found.

There’s been a lot more people saying they’re getting cats and dogs this year, compared to previous years. In 2020, on average, 9,480 people posted about getting a cat or dog every month. For the 2016-19 period, this number was just 7,357.

The trend seems to be driven by Covid-19 and the pandemic. The beginning of the year saw numbers similar to previous years, but 2020 mentions jumped way ahead after March.

This came after countries around the world implemented severe lockdowns, closing workplaces and schools, minimizing movement, and triggering increases in unemployment. This meant more people were spending far more time in their homes.

That could have led to people wanting to get a pet, either for company, or because they now had the time to acclimatize a pet to a new home without having to leave them alone for most of the day.

Not many users gave reasons for getting their pets, but 2020 saw more of these mentions with references to work and offices than in the years before. This offers some evidence to suggest the “new normal” of working from home has enabled more people to get pets.

We can see further evidence in this Google Trends data. After a lockdown lull, global searches around dog training and litter boxes jumped above normal levels as countries started lifting lockdown restrictions.

We also looked at whether more cats or dogs were being given new homes.

Dogs have been more popular throughout the year, and always were in previous years we looked at. But cats have been closing the gap, especially over the last couple of months.

We can’t be sure on the cause of this, but maybe the stress of the pandemic, and a preference to stay indoors, could be pushing people towards the lower maintenance option that doesn’t need walks.

Whatever the reason, if this trend continues, we could see the first month where more people are getting cats than dogs very soon.

And to finish things off, and hopefully improve your Monday a little bit, here’s a picture of one of 2020’s proud new pet owners.

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