Online conversations about home DIY, gardening, and home organization have fallen since the beginning of the outbreak, but mentions have remained above pre-pandemic levels.
Surprising and flammable
Is there anything cheaper and easier than a candle to restore some zen?
Consumers don’t think so. We found that, unlike many products on this list that saw a rise and decline, candle conversation has continued to increase by an average of 34% month-on-month in 2020.
And, according to Google Trends data, worldwide search interest in candles just reached a five year high, coinciding with end of the year celebrations.
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Brandwatch React Team