For the most part, the categories have remained fairly steady. TV and film and music podcasts have been hugely popular throughout, with comedy and tech ones languishing at the other end of the scale.
The popularity of sports podcasts fluctuated the most, going from 5th to 2nd to 6th. Weirdly, they were most popular when most major sports events were called off. Why?
Maybe this comes back to free time again. Sure, there wasn’t much sport going on, but that left a lot of sports fans twiddling their thumbs. And what do sports fans do if they’re not watching sports? They talk about it, and, in 2020’s case, a lot of them recorded the act too.
With major sporting events having returned, it seems fans have packed away their microphones. Again, we’ll let you balance out the positives and negatives of that.
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The Brandwatch React team