We take that back.
News publishers saw a relatively stable 2019 before an incredible rise from February 2020 onwards. As you’d expect this was mostly driven by Covid-19 content as readers scrambled for any and all information they could get.
But once again we see a dire turnaround in 2021 with month-on-month decreases from February onwards.
What’s going on?
It’s hard to pinpoint the exact reason for these decreases, especially across all industries. But it’s worth noting that we only looked at big players – smaller publications not included in our study may not have seen the same trends.
It’s worth noting that only 24% of people trust the news they get from social media, while the rise of newsletters has given people alternatives to mainstream publications.That means while publishers enjoyed higher traffic during the pandemic, they may be now losing out to smaller competitors, or even individuals with hugely popular email newsletters.
Clearly it’s something Bloomberg is concerned about. They now allow you to follow individual journalists and get email alerts whenever they publish an article. Will other big names follow their lead?
What should we cover next?
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Thanks for reading
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The Brandwatch React team