It turned out that while Twitter accumulated the most mentions relating to the digital payment topic, the conversation on Reddit has grown by 882% in the last year and a half, followed by review sites with a growth of 332%.
What does this mean for brands in the financial services industry?
With the proliferation of payment tech, consumer excitement around spending also seems to have grown. For the best chance of future success, finance services brands must closely monitor consumers’ changing preferences, identify concerns and feedback, and feed those social consumer insights back to their product and marketing teams.
At Brandwatch, we’ll continue analyzing how consumers spend, and how they’re thinking about their finances.
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The Brandwatch Bulletin team