2022’s pumpkin spice peak was way above average, and 13% higher than 2021’s. Compared to the average after that, it’s mostly stayed in line.
But when we compare to 2021’s numbers, there has been a drop. For the August 22nd – September 22nd period, posts are down by 5% in 2022. It’s not a huge drop, but it shows how a big peak isn’t everything.
Having said that, Google searches for “pumpkin spice” are above last year’s, so maybe the novelty of posting about the flavor online is just wearing off.
Good soup, good times
When the leaves start to change color we start to crave soup. Well, soup data. We’ve been calculating the dates for soup season for years now, and it’s time for the latest update.
To figure out soup season, we collected all mentions of soup on Twitter, Reddit, and Tumblr posted between 2016 and 2021. We then calculated each day of the year’s average soup post count, and the average for all days across the year.
With data from all those years taken into account, we consider Soup Season to be the period when daily mentions consistently exceed the average (excluding drops over Christmas due to lower levels of social media use). When that stops, Soup Season has come to end.
Here are the results with the latest data included.