“Rizz” and “iykyk” are skyrocketing in popularity at the moment. Rizz is short for “romantic charisma,” and its meaning is similar to “flirt” – basically to have “good rizz” is to be good at attracting partners. Iykyk is short for “if you know you know” – and now you do.
Both of these phrases are at an all-time high in mention numbers across social media. These words have rapidly snowballed into widespread terms without any obvious indication as to why. Our best guess is that they’re popular because they’re short, memorable, and bridge a gap in our lexicon that other words can’t fill.
The term “nepo baby,” referring to someone successful due to nepotism, reached its peak in popularity last year. Its rise can be attributed to a cover article in New York Magazine that discussed the growing trend of popular nepo babies in the media – and people were keen to join the conversation.
While nepo baby mentions have dipped since then, the phrase is still widely understood and sees thousands of daily mentions – usually as the subject of jokes, memes, or debates about specific people with famous parents.
So, why does it matter if a term is trending?
Marketers and researchers will always benefit from understanding why a term is trending and recognizing when to use it. If anything, the fresher a term is, the more relevant your brand will seem – if you’re able to use it correctly, that is. Make sure to not use it for the sake of it (we’ll explain why later).
Who knows what the trajectory for “rizz” and “iykyk” might look like in the future. Will it continue to boom? Or hit a peak and die down? Perhaps these phrases will infiltrate our language for good?
Let’s look at some slang terms which have been rising for a while to see what it takes for a phrase to continue gaining traction.
Terms still on the rise
While some slang terms disappear within a few months, others experience continuous growth. Here are some internet slang terms which have yet to die off.