The brands that show an ability to link such growing trends with their audience will see immense engagement benefits for their owned social channels. Whether it’s as simple as commenting on trending TikToks or as bold as having a sale on trending topics – like flights to Rome – brands that are speedily reactive to these trends will rise above brands that aren’t.
It’s important to jump on these trends early. Implementing a social listening tool into your brand strategy to stay on the pulse of upcoming trends can be incredibly helpful. With instant reporting, AI-powered email alerts, and powerful trend analysis, Brandwatch can help.
Now, let’s answer the real question…
Why do men think about the Roman Empire so much?
There’s got to be an answer, right?
TIME spoke to historian Mary Beard to find out why the Roman Empire has such an appeal to men. And Mary seems to think it’s all about giving men a space to be innately masculine.
She said: “In some ways, ancient Rome is a kind of safe place for macho fantasies. It’s where men can pretend to be macho men. That must be part of the appeal.”
Caillan Davenport, head of the Centre for Classical Studies at the Australian National University, spoke to ABC about the trend. He had similar ideas, saying that the majority of these trending videos “focused on ‘hyper-masculine ideals’ where people are picturing themselves as triumphant heroes, rather than most of the people who were poor and enslaved.”
Rhiannon Evans, an associate professor at La Trobe University, backs up the idea that Rome is home to plenty of masculinity. She told ABC that this narrow view of Rome has been taken from movies and video games that heavily target men.
Teen Vogue dove into this deeper, aiming to debunk the idea that the Roman Empire isn’t actually as masculine as we’ve all been told. They argue that “much of the image that we have constructed around Rome in popular culture relies on outdated imaginations of the ancient world.”
So, while Rome might not have been as masculine as we all think it was, modern men are still enveloped with the idea of the Roman Empire. In these trending TikToks, men describe thoughts about the Romans’ architecture, economic structures, and even sewage systems.
It seems that there isn’t a definitive answer to why men think about the Romans so much. But until we find one, women everywhere will be puzzled by it.