Each publisher shows a different story. CNN quickly did well early on, but has since dropped, while the Huffington Post followed a similar trajectory but started a little later. Both seem to follow the waxing and waning interest we saw in the first chart in this section, but are still doing relatively well.
One of the more interesting trends is that of BuzzFeed. They saw their content getting a lot of engagements to start, but then they sharply dropped off and haven’t recovered.
This could show that people have turned away from lighter or more entertainment-focused sites like BuzzFeed for sites that are better known to specialize in news content. Early in March, it felt a lot easier to have a bit of fun and joke around. Then, as the situation developed, that didn’t sit so well with people.
When it comes to Covid-19, people are likely now looking for more sober and informative reporting from news outlets, a space BuzzFeed has never really filled. Although, as people try to find ways to take their minds off the virus, the site will definitely have its place.
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