The same four walls
Home improvement has been an ongoing trend throughout the lockdown period. We’ve seen upticks in conversation around houseplants, DIY, home cinemas, and gardening, while Google search interest in home improvement has continued to grow since March.
Some new findings from Brandwatch Qriously give an insight into how consumers are thinking about improving and upgrading their homes in the long term.
As part of our recent report on whether Covid-19 has changed consumer behavior in the long term, we surveyed 6,915 people across Australia, France, Germany, Singapore, Spain, the UK, and the US via their mobile devices.
We found that, pre-Covid-19 outbreak, 18% of respondents planned to buy new furniture, 18% planned to do large scale home improvements, and 11% planned to buy a new house or apartment in 2020.
Now the outbreak has taken hold, around 60% of those who’d intended to do these activities still plan to in 2020.