Report

Will Covid-19 Change Consumer Behavior in the Long Term?

As lockdown measures begin to be eased around the world, the initial shock of Covid-19 is over. But the new phase we’ve entered has just as many challenges to face as the first.

Despite the uncertainty that surrounds this time, consumers are giving some indication of how they’re planning for it and thinking about behaving within it. In this report, you’ll learn that:

  • 44% of consumers think they’ll be spending less on holiday gifts and celebrations this year compared to last year
  • 33% of consumers think it’s more important that the goods they buy are locally sourced since the outbreak of Covid-19
  • 73% of new online clothing consumers say they’ll continue to shop for garments on the internet once the outbreak is contained
  • And much more

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.