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Will Covid-19 Change Consumer Behavior in the Long Term?

As lockdown measures begin to be eased around the world, the initial shock of Covid-19 is over. But the new phase we’ve entered has just as many challenges to face as the first.

Despite the uncertainty that surrounds this time, consumers are giving some indication of how they’re planning for it and thinking about behaving within it. In this report, you’ll learn that:

  • 44% of consumers think they’ll be spending less on holiday gifts and celebrations this year compared to last year
  • 33% of consumers think it’s more important that the goods they buy are locally sourced since the outbreak of Covid-19
  • 73% of new online clothing consumers say they’ll continue to shop for garments on the internet once the outbreak is contained
  • And much more

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.